Charleston Mix

Website, Social, Digital, In-Store, and Print Campaign

Charleston Mix is a fast-growing alcohol mix company based in, you guessed it! Charleston. I worked alongside a local marketing agency to create a themed launch around the idea of ‘Summer Celebrations’, touting their prowess as America’s #1 Bloody Mary Mix and inviting the consumer to partake in the Southern lifestyle.

Leaning into a deep red as a nod to both their label design and the owner’s College of Charleston roots - this campaign needed to be disruptive and clean. Using the red to create a wash effect over images helped all typography stand out. Pairing that with imagery of a group of friends having good time allowed for the campaign to really embrace the “Summer Celebrations” tagline.

An additional product photoshoot was needed for print and digital ads to highlight the refreshing nature of a Charleston Mix Bloody Mary.

Animated digital ads, necker, shelf talks, a microsite, and a new product photoshoot were created to support this campaign and we saw an increase in purchasing across in-store implementations.